It’s going to blow your mind.
But, I must say, since day one I’ve hated, hated, hated the ‘SC’ addition.
FANTASTIC LOGO but have always wondered why do you have to take away from a great logo with the “hey were a SOCCER CLUB!” ending.
The same with FC, Sporting, Real, United, etc. No addition would be good. We’ve always been and always will be the Columbus Crew.
Columbus Crew SC just has too much going on. It is a mouthful, it doesn’t roll off the tongue in any language, and sounds sort of like a computer program. In addition, we have twenty years of history before that as the Columbus Crew.
Everyone in America calls us the Columbus Crew unless they’re doing a Major League Soccer broadcast.
At least that will go away.
Owners that listen. ? https://t.co/fZ7975SYfQ
— CREWTURE (@crewture) January 5, 2019
In addition, no one around the world ever followed or caught on to the Precourt media message.
Everyone around the world calls our team the Columbus Crew when there is a transfer rumor on Google News. I look every other day.
Further, any Columbus Crew fan is going to a Columbus Crew game.
The unveil was having a Picasso created by commissioned Columbus artists, the “SC” was that extra cut and paste added by Precourt, Loughnane, and other out of town Gordon Gekko’s.
HIP, FLASHY, COOL or FAKE, FORCED, CONFUSING, AWKWARD? Or all ?
The “SC” would be fine if we were a new club but we are not.
We are the Columbus Crew. We’ve been that since 1996.
There’s Seattle Sounders, Portland Timbers, Columbus Crew.
I rather be in that category compared to Orlando City SC, Minnesota United FC, Real Salt Lake, Atlanta United FC, etc.
You don’t want to be Atlanta United FC?!
Nope. I like history. I like our normal name. Not much of a fan of “hey were the new team that’s been here for a year or two.”
Secondly, everyone knows WE ARE A SOCCER CLUB. We don’t have to distinguish ourselves from Columbus Crew American Football Club?
In addition, we are a American soccer club so enough of the “hey I’m trying to be European.” Don’t need a SC, FC, AFC, KFC.
Might as well call us…
I love the logo because it was made by people from Columbus and is awesome.
We needed a new logo.
We didn’t need a new name.
______________________________________________________
If you’re wondering where the diatribe is coming from got on the subject today on Twitter. It hasn’t felt this way for a good while so I figured I would get it in writing.
Shouldn't rebrand. Is our past and there are things to learn from that. Plus is a great logo made by people 100% from CBus. My only change is removing the SC from it. Were the Columbus Crew, have always been the Columbus Crew, it's a good name. Like the Timbers or Sounders is us. pic.twitter.com/xmaE1zLxf5
— CREWTURE (@crewture) January 6, 2019
This is it right here. Just drop the SC, Drop SC the mascot and keep OG Crew Cat. The SC is so forced, that getting rid of it from media mentions was step number 1, and I’m SO glad they did that with their press guidelines. Next is just cutting it out. It’s unnecessary.
— The Soccer Dud (@SoccerFarce) January 6, 2019
Columbus Crew
MLS