The new kid on town has a distinctiveness and unveiling its crest and visual uniqueness. The 30th team in Major League Soccer is looking towards 2025 when it makes its most anticipated debut.
San Diego FC’s pinnacle honors and pays homage to America’s Finest City, eighteen diverse cities that form this California so vibrant and one-of-a-kind community that many call home. A design done by Pupila design agency based solely on four principal virtues:
- Gratitude for the community they call home
- Proud, Not Loud, living with a quiet and understated confidence
- Diversity of communities, neighborhoods, experiences and cultures
- State of Flow, performing at a peak level and embracing a unique rhythm of life
COLORS: Chrome and Azul
Chrome is a symbol of San Diego’s that highlights the spirit of excellence and its cutting-edge innovation. Chrome, San Diego FC reflects the colors of the community, in its shades of yellow, orange, red and blue. Azul as its meaning in Spanish meaning a dark navy blue, spotlighting San Diego’s deep connection to the Pacific Ocean and its year-round enjoyment of its clear blue sky.
CREST
The team has reached a milestone as the newest team to make its debut in Major League Soccer as the novel team making a clear statement of being here and ready to take the field. After all the San Diego FC unveiled their name, crest and brand identity on past Friday evening in front of cheering fans at Snapdragon Stadium, as the club is awaiting its debut in the 2025 campaign.
“Our brand identity has been co-created with our fans and supporters over the past six months,” said Tom Penn, CEO of San Diego FC. “We believe our crest truly reflects the essence and spirit of San Diego. Our club strives to become the epicenter of football excellence and innovation in North America.”
- Central to San Diego FC’s crest is “The Flow,” comprised of 18 lines representing the 18 communities of San Diego County, woven into one.
- “San Diego” is displayed at the top of the crest in the form of an arch, inspired by the iconic neighborhood arches and signs around greater San Diego.
- The shield shape represents the strength and unity of their community. The chrome finish on the shield reflects the colors of the community in the outer layer of the crest.
Source: San Diego FC Communications
